Spilled your pumpkin-spiced latte? Your iPhone battery is low? Not sure from which social media platform to sell your products online?
Ah, 21st century problems. There are endless social media platforms – never mind websites – to choose from when considering where and how to display, distribute and sell your products to your fans online. It seems like you’re missing out if you don’t invest in all the top social sites, while all you really have time for is optimizing content, design, and landing page for one or two.
That’s the thing about creating your fan base online – you can actually choose any and all of the major social channels for engaging in communications with customers. Each channel offers its own style, audience and benefits, and with a smart distribution tool, you can optimize for each by creating just one social e-store.
Here are our tips for posting to each of the major social communication channels:
Facebook: Whether you have 100 fans or one million, when you post to your page, only a limited number of your fans will see it in their newsfeeds – and only fresh for a few hours. To guarantee extended reach and richer shares, buy a wider distribution with the ‘Promote’ feature. With a commercial message, paid posting will likely come with positive ROI.
Twitter: If you think the Facebook post lifespan is short – the freshness of a tweet is much, much shorter. In most cases you have up to a minute to get that click, but your message does reach all your followers. Don’t mind the limit: 140 characters can actually be an effective strategy. Less is definitely more when you phrase your message well.
Pinterest: This is an amazingly effective platform for specific verticals such as fashion and crafts. If you’re product is best seen and not read, let the product images paint a thousand words. Hook your followers with beautiful galleries, and keep it fresh with weekly new photos.
Email: Not only is email not dead, it’s the original social medium! It’s still the most personal and direct way to communicate with fans. An open rate of 10% is excellent, and more common than you think. For those who do click through, your message gains a powerful hold on recipient attention.
Centralize your retail marketing strategy while adjusting the message for each social network. Customize your offer for each medium, and then post across your networks, engaging with fans, friends, followers and lurkers to keep the conversation fresh and expansive. Experiment with changes to each post you make on any particular network, and don’t forget to share your offers often so that more of your followers view your deals in their newsfeeds.
With GETONIC’s POPshop format, create and design a fully-enabled portable storefront for your product. In just a few minutes when it’s completed – including title, product image, description, price and more – ‘pop’ it out to your fans, followers and friends across major social networks as well as websites, blogs and email. It’s one customized store distributed across your entire online fan base.