Facebook turned 10 this week and on this notable occasion we have all been bombarded with an array of extremely impressive numbers- users, likes, shares, revenues and number of employees.
Feeling overwhelmed by the data? Wondering how it affects you as an online seller?
We’re here to give you your own gift for Facebook’s B-day and show you the numbers that matter to you and not only to Facebook’s stock value.
Bet you didn’t know that…
So here are some numbers that might surprise you and definitely should make you rethink the way in which you use Facebook as a marketing tool:
6%- is the percent of your audience that your post is reaching. Due to Facebook’s recent policy changes if you have a 10000 fans your posts reach only 600 of them while Facebook blocks the remaining 94%.
2% engagement- if only 2% or less of your fans are “talking about” your page it is good as dead, time to vamp it up with relevant content to build buzz and added traffic.
1 million- that’s the number of small business pages that join Facebook every month. Pretty tough to stand out in such a crowd. Try and find your unique advantage and really emphasize it.
4% – only 4% of FB pages have more than 10000 users, 23% of pages have more than 1,000 fans but 80% of your sales will come from your close fans….
10$ a week in advertising will buy you reach to about 14,000 new potential shoppers in the US.
42% of fans of small business pages “Like” them because they are interested in participating in competitions or would like to receive a coupon. Reward your fans once in a while and keep them loyal.
Facebook is a powerful marketing tool, no doubt about it, and it will only become more powerful in the future – but it’s not a magic pill. It isn’t really free of charge and it isn’t effort free either. In order to harness the power of your Facebook page you must be willing to make an investment, both in time and money. Remember, Facebook advertising is still much cheaper than any other form of advertising and its ROI is much easier to evaluate. So make Facebook’s second decade count for you and maybe in 10 years the whole world will be celebrating your 10th birthday
It’s finally here: The biggest shopping season of the year. With Thanksgiving only 48 hours away and Christmas in less than a month, take advantage of the sales spirit and make sure to be where your potential customers are already shopping – online.
According to Shop.org’s eHoliday survey, “half of retailers surveyed (51.1%) are planning to start their Thanksgiving weekend online promotions at least five days before the big weekend.”
Don’t let your own deals drown among the crowds. While major retailers dress up their websites for the cyber shopping season, take your storefronts inside customers’ social feeds. That way you ensure your products are most definitely seen and more likely to be purchased.
Have you already begun your holiday campaign this season?
Sure, selling digital products and physical merchandise with GETONIC POPshops seems obvious. What about selling services, like courses, repair, or even mini-sessions with a known sexologist?
Melissa Jones is a sexologist based in Texas, where she has operated her practice for the last three years.
“I provide little mini-sessions for those who want to see what a sexology consultation is all about,” says Melissa. “Each mini-session includes an exercise and a link to a little video where I give some tips on how to get the most out of the activity.”
She sells each mini-session through its own POPshop, so clients can pick and choose.
“Clients really like these little sessions because it allows them to see what I do before they commit to scheduling a full session with me.”
Melissa learned about GETONIC simply by searching online. “GETONIC works for me because they make it so easy to upload documents and promote them. My advice is to use a catchy image and title for your store that accurately describes what you’re selling.”
Check out an example of Melissa’s POPshops below and view her site here.
Inspired? Create your own funky POPshops now.
Combine the power of perceived popularity with Fear Of Missing Out and clinch the sale.
As your product comes close to selling out, alert your fans to the fact that they are only 30 or 20 or 5 items from missing out on the deal.
By sharing the level of product demand along with an indication that time is running out, entice wavering window shoppers to finally click Buy.
Don’t leave your product just hanging there!
Instead of just a product image, show a more personalized photo with people actually wearing, using or enjoying your merchandise. Relying on a stand-alone photo of your product might mean your customers aren’t getting the whole… picture.
Show us your best product image! Leave us a comment with a link to your POPshop.
Feeling like “a small fish in a big pond”? With around 2,707,766 results for ‘bag’ on eBay and 902,915 for ‘bracelet’ on Etsy, it’s no simple matter to get noticed in the crowd.
Instead of (or in addition to) setting up shop with the the seller masses, display your storefront where the customer crowd is already standing, waiting to hear from you: your social networks!
Did you know? Sell your existing deals from eBay, Amazon and Shopify on your social networks! Easily import your existing product offerings from eBay, Amazon and Shopify to GETONIC and instantly create a POPshop for each! Try it:
Have you tried it yet? Share your success story in the comments!
While people are at work, are they shopping online? If they are, best not to tell their bosses! Most people are watching their social feeds during the evening, while brands and sellers usually shut down at that point too. That gives you the benefit of grabbing extra user attention!
So remember that when you choose your posting schedule – off-hours are sale hours!
What do you think? If you agree, share this tip!
As winter creeps up for many of us around the globe, we bring you the GETONIC seller success story of Tom, the potentially life-saving temperature optical monitor.
Sam, a rep for the 15-year-old UK-based company, explains the product:
“Tom is a purpose-designed thermometer which warns of impending low room temperatures which might cause cold related illnesses. The product has been designed to engage families in taking necessary preventative measures for cold weather planning: Quickly and simply understand the temperature of a loved ones house by asking ‘How’s Tom?’, if he’s COOL or COLD and flashing blue then remedial action should be taken to avoid long term health issues caused by exposure to excessive cold in a living environment.”
The inventor of Tom lost his own grandmother because of a cold related illness. To this day he still is bemused by the fact that she never asked for help, and he and his family allowed this situation to go on unnoticed. Shockingly, more than 24,000 people die every year in the UK due to the cold and more than 170,000 are admitted to hospital in the UK for cold related illness. Tom aims to reduce these staggering numbers.
Sam adds, “Tom is a catalyst for change, we are empowering families to take ownership of this issue, Tom will help by providing invaluable help and information for families to use to combat this life threatening situation.”
Check out the company’s POPshop in use on the Tom website or embedded below:
After spotting GETONIC on Facebook, the Tom team decided to try it out. Some advice from Sam to other GETONIC sellers: “Get on board and help build the GETONIC community, I am sure GETONIC will continue to develop the platform as the users base increases.”
Ready for your interview? Get in touch!
It’s not just artsy hopefuls reposting their dream crafts. By August, Pinterest reached more than 70 million users, growing its user base by 43.7% in only five months. More importantly, these users are *buying products.*
With the gift-giving holiday season upon us, establish yourself on this growing social network! Get started by sharing your POPshops on Pinterest.
Learn more about leveraging Pinterest for exposure and sales.